Hey, I’m Scotty 👋🏻
And I love sharing stories.
I’m a journalist turned marketer with eons of experience in television, tech, and the creator economy. Don’t let the young face fool ya. It’s just good genetics (and a deal with the devil).
But at my core, I’m a storyteller.
Or rather… I’m a story collector. A story curator.
Obsessing over why million-dollar blockbusters with A-list talent can flop — then a teen’s shoestring budget student film get’s a Hollywood movie deal.
How can a four-minute car ad make you cry at work, while another car company’s ridiculed rebrand be rumoured for a re-rebrand?
Simple: Storytelling.
Why storytelling matters
We’re surrounded by — and I despise this word — content.
Swipes, scrolls, posts, clips, hot takes, deep fakes.
We have grown so used to consuming stories that we’re forgetting how to create good ones.
And in a world where AI is flooding our feeds with more content than ever, the most valuable skill moving forward will be…
Storytelling.
Here’s why it matters:
🧠 Humans are wired for stories — we’re 22x more likely to remember a story than a list of facts, because storytelling is an evolutionary tool for memory, connection and survival
🧪 Stories change our chemistry — listening to stories lowers cortisol (stress) and boosts oxytocin (empathy)
📈 Story-driven marketing drives results — campaigns rooted in storytelling can see up to 30% higher conversion rates
💬 Storytelling builds trust — it reveals who you are, and reminds people they’re not alone
And even with how fast AI is evolving, it still can’t tell a great story — because it can replicate but it can’t imagine.
It hallucinates. It doesn’t dream.
But you can.
That’s why I started Storied — to break down the stories that work, and help you tell better ones of your own.
Whether you’re a writer, creative, marketer, or just love good stories — this newsletter is for you.
Have a read through a few previous issues, and if you like it please hit subscribe or share with a friend.
Either way, I’m glad you’re here.
Let’s tell better stories.
